5 tips for creating the perfect brochure
Done right brochures are an integral tool for marketing your business. However, from time to time we’re asked to print brochures that do not reflect the professional image of the company they are designed to represent. The following are five essential tips for creating the perfect brochure.
Know your print size
One of the most common errors made by those who create their own brochures, but one of the most challenging to correct, is an incorrect setup size for the brochure. Far too often, a print layout has to be returned to the customer because it wasn’t setup for the proper output size. Don’t use an 8.5 x 11 (Letter) layout and submit it for printing on A4 paper. A4 size ( 297mm x 210mm ) this is a standard and should always be used when setting up your page size. The same applies to the DL flyers. Many programs default to an envelope DL dimentions (110mm x 220mm) but the 1/3 A4 page DL is 99mm x 210mm.
Incorrect page size can lead some printers to making the text fit to the selected page which can lead to the quality of the print resolution being compromised.
Allow for Bleed
What is print bleed? Think of it as an insurance policy to make your final printed brochure look its best. Brochures are printed together in sheets, and then sliced into single units. The blade that cuts out each brochure is precise, but when cutting thousands of pieces, it can fluctuate slightly over the course of the order.
By expanding your brochure design slightly beyond the established page borders, when we cut each page you’ll have solid ink coverage from edge to edge. This is imperative if you have a photo, color, or pattern that needs to be displayed to the extreme edge of your brochure layout. Designing your brochure with an extra 2mm of coverage beyond each edge is recommended.
Resolution is Key
Using high-resolution images in your layout is a critical step toward creating a professional looking final brochure. If you submit something for print that isn’t the proper resolution, your images will come out ‘soft’, blurry, or even pixilated.
The images you see on your computer monitor are only 72 dpi (dots-per-inch), which is fine for viewing on a monitor, but inadequate for a professional-looking printed brochure. Your images should be at least 300 dpi to print clearly with full sharpness. There are a variety of stock image sites on the web where you can obtain inexpensive, high-resolution, royalty-free images to use in your brochure designs.
Select the Correct Paper
Most print shops that print brochures offer either an 100gsm or 150gsm stock paper, with a variety of gloss / matte finishes. It’s really your choice in the end, but a 150gsm stock is surprisingly more substantial than 100gsm stock paper without a huge cost difference, you might even find its cheaper. Using a heavier paper may convince a potential customer that you are more professional than your competitors.
Be Original and be Creative
Carefully consider what you want to say with your brochure. What information are you trying to convey?
You can start by looking at your competitors to see what approach they’re taking in their advertising materials. Have they provided all of the necessary contact information? What makes other brochure designs leap out at you?
Remember, the front panel of your brochure are all people will see when scanning display racks, so make sure it is appealing and makes prospective customers want to pick it up!