Classic Business Card Mistakes
A professionally printed business card is one of the first tools of the trade that any entrepreneur will reach for when it comes to networking or making new contacts. With that in mind, it is extremely important that the card that is being handed over to a potential new partner, customer or contact is equipped to do the best possible job.
The following are some of the common mistakes people make when designing their business card
Typographical errors and spelling mistakes on business cards show a lack of attention to detail – which can give a bad first impression for a business. A simple spell check, or having the design professionally proofread before it goes to print, should make light work of any typos.
Illegible font size
The effect of small font sizes will be limited on something as small as a business card. Small fonts are usually synonymous with cramming too much information into a small space too, making them a definite no-no for business cards. Opt for a minimum font point of six for the body copy and consider using a font larger than this size for the company or person’s name.
No contact details
It may seem like an obvious point, but some people may neglect to add even the most obvious of contact details to a business card, such as an email address or telephone number. Worse is getting these contact details wrong. Just one digit out on a telephone number means that the recipient of a business card will never be able to contact the person who gave it to them – if in doubt, double and triple check.
Failing to provide information on what the company does
Space is always at a premium on business cards, but it pays to have a brief strap line outlining the nature of a business. Some people collect several business cards a day when at networking events, so it makes perfect sense to add a catchy line to jog the recipient’s memory. Many people forget how important it is to remind their new contacts exactly what it is that their company does.