Design Tips – Pop Up Banners
1. Keep your logo at the top:
Use the top of your banner stand to display your company logo and core message. It is important to have your main message at eye level so it’s in the best place to grab someone’s attention as they walk past.
2. Keep your message short and concise:
It is important to only include relevant information and keep words to a minimum. Remember that more information can always be provided by your sales team or associated brochures, flyers and other promotional materials.
3. Quality images:
If you are going to include any images, particularly product images, then be sure that they are high quality. They should be at the very least 150 dpi (preferably 300 dpi) and saved as CMYK. Don’t pull an image straight from a website and pop it into your design as it will be saved as RGB and will also be of poor quality.
Let colour be your friend when designing your pop up banner. Colours can help to make you stand out but they must tie in and work well with your existing corporate colours and your logo. It is also important to consider the impact of background colour in relation to text and images. All images and text must be clear and easy to read against any background colour. Bright colours like red and orange can really grab the attention but be sure to avoid using yellow and white together as it will be really hard to make out any information, especially from a distance.
5. Contact details:
Contact details are particularly important for an exhibition or trade show event, where you may not get talking to everyone in attendance. Contact details will give attendees information on how to best contact you should they want to find out about your services or find out more about a product. Things you may wish to consider adding to your pop up banner are:
- your website
- contact numbers
- email address
- company address
- social media links such as Twitter and Facebook
Contact details are often best placed towards the bottom of a banner stand but they must be clear to read and easy to find.
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