The Importance of Branded Business Stationary
Branded business stationary with your business name and logo is important and often separates a professional and detail orientated business from the rest. For example if you have no business cards or self-printed or thin non-coated stock this all adds to the impression people get about your brand and business. You know “first impressions count”.
Business stationary is a small thing that can boost your business in a way that you wouldn’t believe. With the internet, television and all other forms of advertising, branded stationary is one aspect of marketing that many business owners forget to include in their plans these days. But any place your name or logo can be seen means another potential customer or client.
What Types of Stationary to Have
Business cards – You will certainly need business cards with your name or logo on them. Keep them on you at all times to hand out to potential customers whenever appropriate. Place a couple in all communication you send out on the off chance that they pass one on to a friends. Consider careful what details to include to have impact and be memorable. Remember your business card may be some people’s first interaction with your brand.
Letterhead & Envelopes – even if a lot of your business is done by email nowadays letterheads and envelopes can be used when sending printed letter or communications and instantly create a feeling of professionalism for your business.
With Compliments – whether you offer a product or a service a purchase is often not a one step process and goes beyond that initial contact at your premises or by email. When shipping an order or documents to a client include a with comp slip to re-inforce your brand and professionalism.
You can go beyond standard business stationary and consider
- Presentation Folders
- Rubber Stamps
- Or Stickers
Depending on your business and when and where you are in touch with your customers.
For assistance with branding and business stationary design or printing give Plenty Valley Printing a call to answer any questions, see a sample or get a quote on 9432 1955